Luxury Brands for Men in Pakistan: Watches, Wallets and Bags Worth Buying

For many men in Pakistan, the first serious luxury purchase is a watch. It might be a gift at his wedding, a reward for a first job, or something saved for over months. Wallets and bags come later, if at all. That makes sense: a watch is the one accessory a man wears every day, with everything from a work shirt to a sherwani, and a good one lasts for decades.

This guide is built around that reality. We'll explain the watch world properly, from fashion quartz watches to Japanese automatics and Swiss divers, using the brands and models we actually stock: Armani Exchange, Emporio Armani, Seiko and Tissot. We'll explain the jargon (GMT, chronograph, automatic, water resistance) in plain language, help you choose a size and a strap for Pakistan's climate, and cover what to wear with shalwar kameez and sherwani. Then we'll look at wallets and bags: what to buy, what to avoid, and the classic designer tote that works as well for men as for women. We'll finish with gifting, care and how to spot a fake.

The short answer

Start with a watch. It's the most-worn, longest-lasting and most versatile men's luxury purchase.
For style on a budget, an Armani Exchange or Emporio Armani quartz watch gives you designer looks, chronographs and even a dual-time GMT at an accessible price.
For your first mechanical watch, a Seiko 5 Sports is one of the most respected starting points in the watch world: a Japanese automatic with a heritage going back to 1963. The GMT versions track a second time zone.
For Swiss quality and real water resistance, a Tissot Seastar 1000 is a 300-metre dive watch from a Swiss maker founded in 1853.
For a wallet, choose slim: a card holder or a slim bifold, carried in a front pocket.
For a bag, a classic, unisex designer tote like the Goyard Saint Louis or Artois works for work and travel.

Seiko 5 Sports SKX Sports Style GMT Series SSK003 — Four routes into men's watches: the Seiko 5 Sports GMT, the Tissot Seastar 1000, the Emporio Armani Antonio automatic and the Armani Exchange Spencer chronograph. Prices are live from our shop.

Tissot Seastar 1000 Watch T120.410.22.051.00 — Four routes into men's watches: the Seiko 5 Sports GMT, the Tissot Seastar 1000, the Emporio Armani Antonio automatic and the Armani Exchange Spencer chronograph. Prices are live from our shop.

Why the watch comes first

A watch earns its place as a man's first luxury for practical reasons:

You wear it every day. A watch you love gets worn thousands of times, so the cost per wear is low.
It goes with everything. One good steel watch works with office wear, jeans, shalwar kameez and, with the right choice, formal wear.
It lasts. A well-made watch, serviced when it needs it, can last decades and be passed on.
It says something without shouting. A good watch is noticed by people who notice, and ignored by people who don't.

Before choosing one, it helps to understand the two kinds of movement.

Quartz or automatic?

A quartz watch runs on a battery. The battery sends a current through a tiny quartz crystal, which vibrates at a precise frequency, and the movement counts the vibrations to keep time. Quartz watches are very accurate (typically within a few seconds a week or month), cheap to run and need almost no attention beyond a new battery every few years. Most fashion watches, including Emporio Armani and Armani Exchange, are quartz.

An automatic (or self-winding mechanical) watch has no battery. A spring stores energy, released through a train of gears and an oscillating balance wheel, and a weighted rotor winds the spring as your wrist moves. Automatic watches are less accurate than quartz (anything from a few seconds to, for affordable movements, half a minute or more a day is normal), need wearing or winding to keep running, and need servicing every few years. People love them anyway, for their craftsmanship, the smooth sweep of the seconds hand, and the sense of wearing a small machine. The Seiko 5 Sports and the Emporio Armani Antonio automatics are mechanical.

There's no right answer. Quartz is the practical choice; automatic is the enthusiast's.

Watch terms, in plain language

Chronograph: a watch with a built-in stopwatch, usually shown with small sub-dials and two pushers beside the crown. Many Emporio Armani and Armani Exchange men's watches are chronographs.
GMT: a watch that shows a second time zone, usually with an extra hand that goes round once every 24 hours, read against a 24-hour scale on the bezel or dial. Named after Greenwich Mean Time.
Bezel: the ring around the dial. On dive watches it rotates, so you can time a dive or anything else; on GMT watches it's often marked with 24 hours.
Lume: luminous paint on the hands and markers that glows in the dark. Seiko calls its version LumiBrite.
Crystal: the transparent cover over the dial. Mineral crystal is hardened glass; Seiko's Hardlex is its own hardened mineral crystal; sapphire crystal, used on the Tissot Seastar and Ballade, is far more scratch-resistant.
Screw-down crown: a crown that screws into the case to seal it, a feature of serious dive watches like the Seastar 1000.
Power reserve: how long an automatic watch runs when taken off a fully wound wrist. The Seiko 5 Sports GMT's is about 41 hours.
Lug-to-lug: the length of the watch from the tip of the top lugs to the tip of the bottom ones. It decides how big a watch wears more than its diameter does.

Water resistance for men's watches

Water resistance ratings describe laboratory pressure tests, not real depths. As a practical guide:

3 ATM / 3 bar (30 m): splashes and rain only. Take it off for wudu, washing up and showers.
5 ATM (50 m): a little more tolerance, such as a brief accidental dunk, but still no showering or swimming.
10 ATM / 10 bar (100 m): suitable for wudu, washing and swimming. The Seiko 5 Sports, the Tissot Ballade and several Emporio Armani chronographs are rated 10 bar.
30 bar (300 m): a true dive watch, like the Tissot Seastar 1000, built for swimming, snorkelling and recreational diving.

For men who pray five times a day, this matters more than it might seem. A watch that gets splashed during wudu several times a day needs to be at least 10 bar, ideally on a steel or rubber strap rather than leather.

The price ladder for men's watches

Men's watches cover a vast price range. These are the main levels, with the brands we stock and where they fit.

Fashion watches: designer names, quartz movements, bold styling. Armani Exchange and Emporio Armani, made under licence by the Fossil Group (Emporio Armani since 1997, Armani Exchange since 2008).
Japanese mechanical: genuine automatic movements, made in-house, with a strong watch-enthusiast following. Seiko 5 Sports.
Accessible Swiss: Swiss-made watches from historic houses, with sapphire crystals and serious specifications. Tissot.
Swiss luxury: brands such as Longines, Omega and, at the top, Rolex and others, with prices many times higher. We don't stock these, but they're the next step for many collectors.

Each level is a genuine, honest product. The mistake is paying a higher level's price for a lower level's watch, or buying a copy of a higher level and calling it genuine.

Armani Exchange: the stylish entry point

Armani Exchange (A|X) is the most affordable and youthful Armani line, launched in 1991, and its watches are made by the Fossil Group under licence. They're bold, fashion-led quartz watches.

In our shop:

Spencer (AX1965): a 44 mm chronograph with a textured blue dial and a two-tone rose gold and stainless steel bracelet. A big, confident watch for a big wrist and a bold style.
Rafael (AX4184): a two-tone silver and rose gold-tone stainless steel watch.

Choose Armani Exchange for a fashionable watch at an accessible price, for a young man's first watch, or as a gift.

Emporio Armani: designer style, wide choice

Emporio Armani, launched in 1981, is Armani's younger, more accessible line, and its eagle logo appears on many of its watch dials. Its watches are made by the Fossil Group under a licence that began in 1997. Most are quartz, but the range includes automatics and complications such as dual time. Our Armani labels guide explains the whole Armani family.

The men's Emporio Armani watches in our shop include:

Antonio automatics (AR60092, AR60093). The 43 mm AR60092 has a silver sunray open-skeleton dial, which shows part of the mechanical movement, with Roman numeral indexes and a two-tone silver and rose gold-tone case and bracelet. The AR60093 is a black version. These are the most "watch-enthusiast" pieces in the Emporio Armani range.
Chronographs, 43 to 43.5 mm, including the AR11587 (blue dial, steel bracelet, 10 ATM), the AR11588 (blue dial on a blue nylon strap, 10 ATM), the Claudio AR11541 (blue dial, steel bracelet), the AR11360 (sunray dial, steel bracelet, 5 ATM), the AR11243 (black dial on black leather, 3 ATM) and the Federico AR11560 (black dial, steel bracelet, with a date window).
World Explorer GMT (AR11589): a dual-time watch with a black dial and a black and green bezel, so you can track two time zones.
Racer chronographs (AR1167, AR11678): sporty chronographs, the AR11678 a 42 mm two-tone model with a black sunray dial.
Carlo (AR11771, AR11690, AR11726, AR11688): a range of quartz watches, including a blue-dial chronograph on a steel bracelet (AR11771), a gold-tone case on black leather (AR11690) and a gunmetal steel model with a blue dial (AR11726).

Note the wide range of water resistance across the range, from 3 ATM to 10 ATM. If you'll wear the watch for wudu or near water, choose one rated 10 ATM.

Emporio Armani watches in our shopAll Emporio Armani →

Emporio ArmaniPaolo Watch AR11528PKR 30,070Sourced to order

Emporio ArmaniClaudio Watch AR11481PKR 30,070Sourced to order

Emporio ArmaniClaudio Watch AR11511PKR 32,980Sourced to order

Emporio ArmaniRenato Watch AR1451PKR 32,980Sourced to order

Emporio ArmaniWatch AR11531PKR 32,980Sourced to order

Emporio ArmaniSigma Watch AR80017PKR 30,070Sourced to order

Emporio ArmaniMario Watch AR11454PKR 32,980Sourced to order

Emporio ArmaniMario Watch AR11352PKR 30,070Sourced to order

Seiko 5 Sports: the automatic everyone respects

A little history

Seiko was founded in Tokyo in 1881 by Kintaro Hattori, as a watch and jewellery shop, and grew into one of the world's great watchmakers. It's one of the few brands that makes almost every part of its watches itself, and it changed watchmaking history in 1969 with the Astron, the world's first quartz wristwatch.

The Seiko 5 line began in 1963 with the Sportsmatic 5, Japan's first automatic watch with a day and date display. Seiko's aim was a durable, reliable automatic watch that ordinary people could afford. The "5" stood for five features that still define the line:

An automatic movement.
Day and date displayed in a single window.
Water resistance.
A crown at the four o'clock position.
A durable case and bracelet.

In 2019, Seiko relaunched the range as Seiko 5 Sports, with designs drawn from its much-loved SKX dive watches. And in 2022, it added the first GMT models to the line.

Why the "SKX" name matters

Seiko made its first dive watch in 1965, and over the following decades its divers became famous for being tough, reliable and affordable. The best known of them all was the SKX007, launched in the 1990s: a 200-metre automatic diver that became one of the most recommended "first serious watches" in the world, loved by divers, soldiers and collectors alike. When Seiko discontinued it around 2019, the new Seiko 5 Sports range took up its look, with a case and bracelet inspired by the SKX, which is why collectors still call these watches the SKX's heirs. They aren't dive watches in the technical sense (they're rated 10 bar rather than 200 metres), but they carry the same spirit.

The Seiko 5 Sports GMT

The GMT models are the stars of our Seiko range. Their case and bracelet are inspired by the Seiko SKX series, and they're powered by Seiko's automatic calibre 4R34, which Seiko specifies as follows:

Movement: automatic, with manual winding, and a GMT function (a 24-hour hand for a second time zone)
Frequency: 21,600 vibrations per hour
Jewels: 24
Power reserve: about 41 hours
Accuracy: +45 to −35 seconds per day, at normal temperatures
Case: stainless steel, 42.5 mm diameter, about 13.6 mm thick, 46 mm lug-to-lug
Crystal: Hardlex
Water resistance: 10 bar
Lume: LumiBrite on hands, indexes and bezel

The GMT models in our shop:

SSK001, often called the "Black Grape": black dial with a black and grey 24-hour bezel.
SSK003, often called the "Blueberry": blue dial with a blue and black bezel.
SSK019 and SSK021, originally launched as "U.S. Special Creation" models: charcoal grey dials with a large GMT hand with red accents.
SSK031 and SSK033.
SSK035: dark green dial with a green and black bezel and a large gold GMT hand.

The other Seiko 5 Sports models

SRPK22: a two-tone stainless steel automatic on calibre 4R36, 42.5 mm, 10 bar, with a 22 mm lug width.
SRPK24: a "U.S. Special Creation" with a brown sunray dial, a gold uni-directional rotating timing bezel and a day-date calendar.
SRPJ45: a tribute to Seiko's 1970s "Time Sonar", with a translucent turquoise dial that shows the day-date disc beneath it.

Using a GMT in Pakistan

A GMT is genuinely useful for many Pakistani families, because so many have relatives working or studying abroad. Pakistan Standard Time is five hours ahead of GMT all year round. Set the main hands to Pakistan time and the 24-hour hand to the time where your family is (the UAE is one hour behind Pakistan, Saudi Arabia two hours behind, and the UK five or four hours behind depending on British summer time), and you'll always know whether it's a good moment to call.

Why choose a Seiko 5 Sports

It's a real mechanical watch, made by one of the world's great watchmakers, with a history going back more than sixty years, and it's robust enough to wear every day, through wudu, rain and sport. For many collectors, a Seiko 5 is the watch that started it all.

The trade-offs: at 42.5 mm and 13.6 mm thick, it's a sporty watch that wears large and won't slip under a tight shirt cuff, and as an automatic it's less accurate than quartz.

Seiko 5 Sports in our shopAll Seiko →

Tissot: Swiss-made, seriously specified

Tissot was founded in 1853 in Le Locle, in Switzerland's Jura mountains, by Charles-Félicien Tissot and his son Charles-Émile. It's now part of the Swatch Group, the world's largest watch company, and it's known for offering genuine Swiss-made watches at accessible prices.

In our shop:

Seastar 1000, 40 mm (T120.410.22.051.00). A true dive watch: 316L stainless steel with a PVD coating, a sapphire crystal, a rotating bezel, a screw-down crown and caseback, and water resistance of 30 bar (300 m). It's 9.97 mm thick with a 20 mm lug width. Made in Switzerland.
Seastar 1000, 45.5 mm (T120.417.11.091.01). A larger Seastar in 316L stainless steel, with a sapphire crystal, an aluminium bezel ring and 30 bar water resistance.
Ballade (T156.410.11.091.00). A dressier 40 mm watch in 316L stainless steel, just 8.25 mm thick, with a 20 mm lug width and 10 bar water resistance. Made in Switzerland.

Why choose a Tissot

Sapphire crystals, serious water resistance and Swiss manufacture make Tissot a step up in specification from fashion watches. The 40 mm Seastar 1000 is an ideal "one watch for everything": tough enough for swimming and holidays, smart enough for the office, and sized to suit most wrists. The Ballade is the dressier choice, slim enough to wear with a formal shirt or a sherwani.

Tissot watches in our shopAll Tissot →

TissotPRX Watch T1374101604100PKR 111,550Sourced to order

TissotCarson Watch T1222101115900PKR 111,550Sourced to order

TissotT-Trend Watch T072.210.22.298.00PKR 111,550Sourced to order

TissotBellissima Small Lady Watch T1260102201301PKR 111,550Sourced to order

TissotGentleman Watch T1274101105100PKR 111,550Sourced to order

Japan, Switzerland and the quartz crisis

The rivalry between the two watchmaking nations in our shop has a dramatic history. When Seiko launched the Astron, the world's first quartz wristwatch, in December 1969, it began a revolution. Through the 1970s, cheap and accurate quartz watches from Japan and elsewhere flooded the market, and Switzerland's traditional mechanical watch industry went into a deep crisis. Many famous Swiss brands struggled, merged or disappeared, and the number of people employed in Swiss watchmaking fell dramatically.

The Swiss fought back partly with quartz of their own. In 1983 they launched the Swatch, a cheap, colourful plastic quartz watch that became a global phenomenon, and the companies behind it eventually became the Swatch Group, which today owns brands including Omega, Longines and Tissot. And partly they fought back by repositioning the mechanical watch, no longer as the most practical way to tell the time, but as a luxury: a piece of craftsmanship, worth owning for its own sake.

That history is why, today, a quartz watch is the practical choice and an automatic is the emotional one, and why both Japan and Switzerland make excellent examples of each.

Choosing the right size

A watch that's too big or too small spoils even the best design. Two numbers matter: the case diameter and the lug-to-lug length.

Measure your wrist with a soft tape measure just below the wrist bone, then use this rough guide:

Wrist around 15 to 16.5 cm: 36 to 40 mm watches look balanced. The 40 mm Tissots are ideal. A 42.5 mm Seiko can work if its lug-to-lug (46 mm) doesn't overhang your wrist.
Wrist around 16.5 to 18 cm: 40 to 43 mm watches suit you. The Seiko 5 Sports and most Emporio Armani chronographs fit well.
Wrist over 18 cm: 43 mm and up, such as the 44 mm Armani Exchange Spencer or the 45.5 mm Seastar.

The simplest test: the lugs shouldn't extend past the edges of your wrist when you look down at it.

Straps and bracelets for Pakistan's climate

Steel bracelets are the most practical choice for Pakistan's heat and humidity: they don't absorb sweat, survive water and last for years. They can be cleaned with a soft brush and water (on a water-resistant watch).
Leather straps look elegant, especially for formal wear, but they absorb sweat and water, and in a Karachi or Lahore summer they can smell and degrade within a year or two. Keep a leather-strap watch for cooler months and formal occasions, and take it off for wudu.
Nylon and fabric straps, like the one on the Emporio Armani AR11588, are light, breathable and washable, and they're a comfortable summer choice.
Rubber straps, often fitted to dive watches, are waterproof and comfortable in heat.

If your watch has standard lugs, you can change the strap with the seasons: steel or rubber in summer, leather in winter. The lug width (20 mm on the Tissots, 22 mm on the Seiko SRPK22) tells you what size strap to buy.

Wearing a watch with Pakistani clothes

With shalwar kameez for everyday, a steel sports watch like the Seiko 5 or the Seastar looks natural, especially with the cuffs rolled back.
For Jummah and Eid, a clean, simple steel or two-tone watch, with a white or blue dial, suits crisp white or pastel kameez.
With a sherwani or prince coat at a wedding, choose a slim dress watch that slips under the cuff: the Tissot Ballade at 8.25 mm, or an Emporio Armani in gold-tone or two-tone to echo the embroidery. A thick dive watch fights with formal wear.
With a waistcoat, a medium-sized steel watch strikes the right balance between smart and relaxed.
For the groom, consider the metal tones of the sherwani's embroidery and buttons: gold-tone or two-tone watches suit gold work; steel suits silver work.

A two-watch collection

If you want to cover every occasion without owning a drawer full of watches, two well-chosen pieces are enough.

A tough everyday steel watch with at least 10 bar of water resistance, for work, wudu, travel and weekends: the Tissot Seastar 1000 40 mm or a Seiko 5 Sports.
A slim dress watch for weddings, formal dinners and Eid, ideally on a leather strap or a fine bracelet: the Tissot Ballade, or an Emporio Armani in gold-tone or two-tone.

If you add a third, make it something different from the first two: a GMT if you travel, a chronograph if you love sport, or an automatic if your first two are quartz.

Wallets: slim is the rule

The wallet is a man's second everyday luxury, and the main advice is simple: carry less.

The types

Card holder: a slim sleeve for a few cards and folded notes. Ideal if you mostly pay by card or phone.
Bifold: the classic, with card slots and a full-length note compartment, folded in half.
Long wallet: a full-length wallet that keeps notes flat. Too big for most trouser pockets; better in a jacket or a bag.
Money clip: a clip for notes, sometimes with a card slot. Minimal and smart.

What works in Pakistan

Pakistani banknotes are all 65 mm tall, and they range from 115 mm long (Rs 10) to 163 mm long (Rs 5,000). In a bifold they fold in half to about 8 cm, so any standard bifold holds them easily. A card holder takes notes folded in quarters.

Two practical points:

Carry your wallet in a front pocket. It's far harder to pickpocket in crowded bazaars, and many men find that sitting on a thick wallet in a back pocket is uncomfortable for the back and hips over time.
Think about kurta pockets. Kurtas usually have side pockets that hang loose, so a heavy wallet pulls the fabric and shows. A slim card holder sits invisibly.

Men's wallets at ULVARE

Our wallet range used to be mainly women's styles, such as Coach's long zip-around wallets and card cases. It now includes men's bifolds from Burberry and Gucci, from PKR 71,780 to PKR 111,550, with free delivery across Pakistan. Like everything we sell, each one is bought from an official retailer, checked by hand and video-recorded before it ships.

Burberry Check Slim Bifold Wallet — Men's bifolds from the shop: Burberry's check and monogram-plaque styles, and Gucci's Jumbo GG and GG Marmont. Prices are live from our shop.

Burberry Monogram-Plaque Bifold Leather Wallet — Men's bifolds from the shop: Burberry's check and monogram-plaque styles, and Gucci's Jumbo GG and GG Marmont. Prices are live from our shop.

Burberry. The Burberry check first appeared in the 1920s as the lining of the brand's trench coats, and it is still the brand's signature. The TB monogram is much newer: it was created in 2018 by Riccardo Tisci, then Burberry's chief creative officer, with the graphic designer Peter Saville, from the initials of the founder, Thomas Burberry. Our Burberry bifolds show both sides of the brand: a slim bifold in charcoal check, a black grained-leather bifold with a small TB plaque, and a black leather bifold with the Burberry name in silver.

Gucci. The interlocking GG, taken from the founder Guccio Gucci's initials, is the house's best-known emblem, and our Gucci bifolds show it in several ways:

GG Supreme is Gucci's coated canvas printed with the monogram. We have it in beige with a brown interior, and in black with a grey interior.
Jumbo GG is an oversized version of the monogram, embossed into black leather or printed in black on grey.
GG Marmont, a line launched in 2016, is defined by its Double G hardware, based on a 1970s design from the Gucci archive. Our Marmont bifold is black leather with a silver Double G.
For something quieter, there is a black bifold with a rubber-effect GG pattern, and a black grained-leather bifold with the Gucci name in silver.

How to choose between them:

For the office and formal wear, pick plain leather with a small logo, such as the Burberry TB-plaque bifold, the GG Marmont or the Gucci logo bifold. They look right with a suit, a waistcoat or a sherwani.
For everyday use, a print (the Burberry check or GG Supreme) hides the scuffs of daily carrying better than plain smooth leather.
As a statement or a gift, the Jumbo GG is the most recognisably Gucci.

Whichever you choose, look for the same quality markers as any leather good: neat edge painting, even stitching, crisp logos and a slim profile.

Bags for men

Men's bags are increasingly common, driven by laptops, travel and changing style.

The types

Briefcase: structured, formal, for documents and a laptop.
Messenger: a soft bag worn across the body, for laptops and commuting.
Backpack: the most practical for heavy loads and travel, and now acceptable in smart-casual offices in leather or premium nylon.
Tote: an open-topped bag with two handles, increasingly popular with men for work and travel.
Crossbody or sling: a small bag for phone, wallet, keys and passport, ideal for travel.
Weekender: a holdall for short trips.

The unisex designer tote: Goyard

One of the few designer bags that's genuinely as popular with men as with women is the Goyard tote. Goyard was founded in Paris in 1853 and created its Goyardine canvas, the chevron-like pattern of tiny dots, in 1892. Its bags are sold mainly through its own boutiques, which is part of their appeal: a Goyard signals knowledge rather than logos. We compare it with other designer totes in our designer totes guide.

In our shop:

Saint Louis PM: Goyard's classic open tote, in Goyardine canvas with Chevroches calfskin trim and palladium hardware. Goyard gives its size as 34 cm long, 15 cm wide and 28 cm high, with an 18 cm handle height, and it weighs just 280 g. Made in France. Light and capacious, it's a favourite for work and travel.
Artois PM: a zipped tote in Goyardine canvas and Chevroches calfskin with leather corners and palladium hardware, 40 cm long, 14 cm wide and 25 cm high, with a 20 cm handle height and a floating inside pocket, weighing 460 g. Made in France. The zip makes it the more secure choice for travel.

Both come in black, a colour that suits men particularly well.

Goyard Saint Louis PM Bag (Black) — The Goyard Saint Louis PM and Artois PM in black: two unisex designer totes.

Goyard Artois PM Bag — The Goyard Saint Louis PM and Artois PM in black: two unisex designer totes.

Men's luxury as a gift

Watches are the classic men's gift in Pakistan, for weddings, graduations, a first job and Eid. A few tips:

For a groom, a dress watch that suits the sherwani: slim, gold-tone or two-tone. The Tissot Ballade or a two-tone Emporio Armani are good choices.
For a graduate or first job, a versatile steel watch that works at the office and at the weekend: the Tissot Seastar 1000 40 mm or a Seiko 5 Sports.
For someone who travels or has family abroad, a GMT: the Seiko 5 Sports GMT or the Emporio Armani World Explorer.
For a young man's first watch, an Armani Exchange or an Emporio Armani chronograph.
If you don't know his wrist size, 40 to 42 mm is the safest choice.
Bracelets can be sized. A watchmaker can remove links; keep the spares with the watch.

Caring for a men's watch

Automatic watches

Wear it or wind it. An automatic stops after about 41 hours (for the Seiko 5) off the wrist. To restart it, give the crown a few turns (the Seiko 5's movement can be wound by hand) or shake it gently, then set the time.
Keep it away from strong magnets. Speakers, magnetic phone mounts and some bag clasps can magnetise a mechanical movement and make it run fast. A watchmaker can demagnetise it quickly.
Have it serviced every few years. Oils dry and parts wear, so a periodic service keeps it accurate and protects the movement.
Check the crown. On a screw-down crown, always screw it back in fully after setting the time or date.

All watches

Respect the water rating, and never press chronograph pushers or pull the crown underwater.
Rinse with fresh water after the sea or a chlorinated pool, if the watch is rated for it.
Keep perfume and aftershave off the case and strap.
Store it in a soft pouch or a watch box, away from keys and coins.
Have quartz batteries changed promptly by a watchmaker who can check the seals. A dead battery left in a watch can leak.

Before you buy a watch: a checklist

Quartz or automatic? Decide whether you want convenience and accuracy, or craftsmanship and a sweeping seconds hand.
What water resistance do you need? If the watch will be on your wrist for wudu, choose 10 bar or more.
What size suits your wrist? Measure it, and check the lug-to-lug length, not just the diameter.
Bracelet or strap? Steel for Pakistan's summers and daily wear; leather for formal occasions and cooler months.
Which occasions? One watch for everything, or a dress watch for weddings?
Is the reference correct? Check it on the brand's website and make sure the details match.
Is the seller accountable? See the actual watch on video, and know where it came from.

How to spot a fake men's watch

Men's watches, especially Seiko, Tissot and the big Swiss names, are heavily copied. These checks help.

Watch the seconds hand. On a genuine automatic, the seconds hand sweeps smoothly in many tiny steps (six per second on a 21,600 vibrations-per-hour Seiko). If a "Seiko automatic" ticks once per second, it has a quartz movement and isn't what it claims to be.
Check the reference number. Seiko references (such as SSK003), Tissot references (such as T120.410.22.051.00) and Emporio Armani references (such as AR60092) can be checked on the brands' websites. The size, dial, bezel and bracelet should match exactly.
Check the details. Printing on the dial should be crisp and evenly spaced; lume should be even; the bezel should click precisely; the bracelet should feel solid, with no sharp edges.
Check the caseback. Genuine casebacks carry clean, crisp engraving. Seiko engraves a serial number whose first digit indicates the year and second the month of production; a serial that makes no sense for the model's release date is a warning sign.
Check the weight. Copies often feel light, because of cheaper metals and hollow links.
Check the price. A genuine Seiko 5 Sports, Tissot or Emporio Armani has a real cost. If a "new original" is far cheaper than the brand's own price converted at today's rate, it's almost certainly a copy.
Check the seller. Ask where it came from, ask to see the actual watch on video, and buy from someone accountable.

Every piece we sell is bought from official retailers, checked by hand and video-recorded before it ships.

Frequently asked questions

What is the best luxury watch brand for men in Pakistan on a budget?

For style, Armani Exchange and Emporio Armani. For a first mechanical watch, the Seiko 5 Sports. For Swiss quality, Tissot.

Is a Seiko 5 a good watch?

Yes. It's an automatic watch from one of the world's great watchmakers, with a history going back to 1963, and the current Seiko 5 Sports models are robust, 10 bar water-resistant and widely respected by collectors.

What does GMT mean on a watch?

It means the watch shows a second time zone, usually with a 24-hour hand. It's useful if you travel or have family abroad.

Is Tissot a luxury brand?

Tissot is a Swiss watchmaker founded in 1853 and part of the Swatch Group. It's usually described as accessible Swiss luxury: genuine Swiss-made watches at prices well below brands like Omega or Rolex.

Who makes Emporio Armani watches?

The Fossil Group, under licence, since 1997. Armani Exchange watches joined the licence in 2008.

Can I wear my watch during wudu?

Only if it's rated at least 10 bar (100 m) and on a steel, rubber or fabric strap. Watches rated 3 or 5 ATM, and watches on leather straps, should be taken off or pushed up the arm.

What size watch should a man wear?

It depends on your wrist. As a rough guide, 36 to 40 mm for slimmer wrists, 40 to 43 mm for average wrists, and 43 mm and up for larger wrists. The lugs shouldn't overhang your wrist.

Which watch is best with a sherwani?

A slim dress watch that slips under the cuff, in a tone that matches the embroidery: the Tissot Ballade, or a gold-tone or two-tone Emporio Armani.

Do automatic watches need batteries?

No. They're powered by a spring that's wound by the movement of your wrist, or by turning the crown.

Do you sell men's wallets?

Yes. We stock men's bifold wallets from Burberry and Gucci, from PKR 71,780 to PKR 111,550, with free delivery across Pakistan. The range covers plain leather with a small logo, the Burberry check, Gucci's GG Supreme canvas, the Jumbo GG and the GG Marmont.

Do you deliver men's watches across Pakistan?

Yes, free, to every city in Pakistan.

Sources

Seiko, Seiko 5 Sports: Heritage in Motion, and WatchTime, The Seiko 5 Sports SKX series makes a bold comeback (the 1963 Sportsmatic 5, the five features, the 2019 relaunch and the 2022 GMT)
Wikipedia, Tissot (founding in 1853, the Swatch Group)
Our Armani labels guide (the Fossil licences of 1997 and 2008)
State Bank of Pakistan, Banknote features (banknote sizes)
Goyard's official product specifications for the Saint Louis PM and Artois PM
AnOther Magazine, AnOther Loves: A Chainmail Burberry Bag (the check as a 1920s trench-coat lining)
Design Week, Burberry reveals new logo and monogram designed by Peter Saville (the 2018 TB monogram)
PurseBlog, The Ultimate Gucci Marmont Bag Guide (the 2016 launch and the 1970s Double G)
Seiko's, Tissot's, Emporio Armani's and Armani Exchange's official specifications (movements, cases, crystals, water resistance and references) for each watch in our shop.