Tory Burch Watches: Eleanor, Oval or Kira?

A watch is the most personal accessory most of us own. You wear it every day, you look at it dozens of times, and unlike a bag, it sits on your body, so its size, shape and finish have to suit you. Tory Burch's watches are designed with that in mind: they're small, dressy and jewellery-like, closer to a bracelet that tells the time than to a sports watch.

Choosing between them comes down to three shapes. The Eleanor is rectangular, the Oval is, of course, oval, and the Kira is square. Each shape changes how the watch looks on your wrist, how it goes with your jewellery and what occasions it suits. This guide compares them on Tory Burch's own specifications, adds the Mini Eleanor, the Reva and the Classic T, explains the dials and materials, helps you choose the right size for your wrist, and covers water resistance, care and how to tell a genuine Tory Burch watch.

The short answer

Choose the Eleanor if you want a classic, elegant rectangular watch that reads easily and looks at home with everything from office wear to formal clothes. It's the boldest of the three: 25 mm wide and 34 to 36 mm tall.
Choose the Oval if you want a soft, feminine, jewellery-like watch, especially one of the decorative dials such as malachite or mother-of-pearl. It's 22 × 28 mm.
Choose the Kira if you want a tiny, square watch that looks like a piece of jewellery and stacks beautifully with bracelets. The Small Kira is just 18 × 18 mm.
Choose the Mini Eleanor if you love the Eleanor's shape but want something more delicate, at 19 × 28 mm.
Choose the Reva or the Classic T if you want a round watch, and you like the Double T logo to be part of the design.

Tory Burch Eleanor Watch (Ivory/Gold) — Rectangle, oval, square: the Eleanor, the Oval with a malachite dial and the Small Kira. Prices are live from our shop.

Tory Burch Oval Watch (Malachite/Gold) — Rectangle, oval, square: the Eleanor, the Oval with a malachite dial and the Small Kira. Prices are live from our shop.

Tory Burch and its watches

Tory Burch founded her company in February 2004, opening her first shop in Manhattan's Nolita neighbourhood. The brand grew quickly on the strength of its colourful, preppy-bohemian clothes and accessories, its Double T logo medallion and, above all, its Reva ballet flat, which Burch named after her mother. Today the company has around 400 Tory Burch stores worldwide, and its products are sold in more than 3,000 department and specialty stores.

Watches came a decade in. In February 2013, the Fossil Group, the American watch company, signed a global licensing agreement with Tory Burch to design, develop and distribute Tory Burch watches. The first collection, nine pieces, arrived in autumn 2014. The watches borrow the brand's shapes, colours and Double T logo, so they sit naturally alongside Tory Burch jewellery and accessories.

Several of the watches share their names with Tory Burch's best-known accessories. The Eleanor and the Kira share their names with two of its leading bag families, and the Reva with the ballet flat. If you already love one of those bags or shoes, the matching watch is a natural companion.

Why rectangle, oval and square? A short history

It's easy to think of the wristwatch as a man's invention, but it began as women's jewellery. In the early 19th century, watches were carried in pockets by men, while a few wealthy women wore small watches set into bracelets. One of the earliest recorded wristwatches was made by the Paris watchmaker Breguet for Caroline Murat, Queen of Naples and Napoleon's sister, ordered in 1810. Later in the century, Patek Philippe made a bracelet watch for a Hungarian countess, Koscowicz, in 1868. For decades, wristwatches were considered feminine; men only adopted them widely in the early 20th century, when soldiers in the First World War found a watch on the wrist far more practical than one in a pocket.

The shapes Tory Burch uses today come from that period too. In 1904, Louis Cartier designed a watch with a square case for his friend, the aviator Alberto Santos-Dumont, who needed to read the time without taking his hands off the controls: the Santos, one of the first wristwatches designed for men, and an early classic of the square watch. In 1917, Cartier designed the Tank, with a rectangular case whose side bars were inspired, according to the story, by the tanks of the Western Front. The Tank became the model for the rectangular dress watch, and its influence is easy to see in watches like the Eleanor.

Round cases became the standard as wristwatches spread, because they suited the round movements inside. Shaped cases, rectangles, squares and ovals, remained the choice of jewellers and dress-watch designers, because they look more like jewellery than tools. That's the tradition Tory Burch's watches belong to: small, shaped and decorative, designed to be worn like a bracelet.

Eleanor vs Oval vs Kira: the official numbers

Here are Tory Burch's specifications for the three main shapes, as they apply to the watches in our shop.

	Eleanor	Oval	Small Kira
Case shape	Rectangle	Oval	Square
Case size	25 × 34 mm or 25 × 36 mm	22 × 28 mm	18 × 18 mm
Case thickness	8 mm	7.3 mm	6.6 mm
Lug width	16 or 18 mm	10 mm	12 mm
Hands	Three	Two	Three
Movement	Quartz (Swiss quartz on some)	Quartz (Swiss quartz on some)	Quartz
Closure	Butterfly clasp or bracelet deployment	Butterfly clasp	Butterfly clasp
Water resistance	3 bar	3 bar	3 bar
Bracelet	Multi-link	Link	H-link

A few of these terms need explaining:

Case size is the width and height of the watch case, the part that holds the dial, not counting the bracelet.
Case thickness is how high the watch sits on your wrist. All of these are slim; anything under about 8 mm slips easily under a cuff.
Lug width is the distance between the points where the bracelet attaches to the case. It matters if you ever want to replace the bracelet with a strap: the strap must match the lug width.
Hands: a three-hand watch has a seconds hand; a two-hand watch has only hours and minutes, which gives a quieter, dressier look.
3 bar water resistance is the same as 3 ATM. We explain what it means for daily life below.

The Eleanor

The Eleanor is Tory Burch's rectangular watch, and the most substantial of the three. Its geometric case recalls the classic rectangular dress watches of the early 20th century, and its bracelet is a dense, multi-row link design that sits like a piece of jewellery. On the version Tory Burch describes in detail (TBW1060), the bracelet closes with an oversized Double T clasp.

The watches in our shop:

Eleanor, gold-tone (TBW1060). 25 × 36 mm, 18 mm lug width, white dial with a fine vertical texture, three hands with a small seconds sub-dial at six o'clock. The classic.
Eleanor, tri-tone (TBW1078). 25 × 34 mm, 16 mm lug width, ivory dial, a tri-tone stainless steel case and seven-link bracelet, with a bracelet deployment closure. Tri-tone mixes gold, silver and rose gold tones, so it goes with any jewellery.
Eleanor, black mother-of-pearl (TBW1084). 25 × 34 mm, a glossy black-tinted mother-of-pearl dial, a Swiss quartz movement, and a gold and silver-tone case and bracelet. The most dramatic Eleanor.

Why choose the Eleanor

A rectangular watch has a strong, elegant presence. It looks deliberate and polished with office wear, and it's the most versatile of the three for formal events, because its clean lines suit both western and traditional clothes. The rectangle also reads well: its larger dial and three hands make it the easiest of the three to read at a glance.

Its size is the thing to check. At 25 mm wide and 34 to 36 mm tall, it covers more of the wrist than the Oval or the Kira. On a slim wrist it makes a statement; on an average or larger wrist it looks balanced.

The Mini Eleanor

The Mini Eleanor keeps the Eleanor's rectangle and bracelet but scales them down to 19 × 28 mm, with a 6.7 mm case and 14 mm lug width. It has two hands, so it's simpler and dressier.

The watches in our shop:

Mini Eleanor, ivory mother-of-pearl (TBW1082). Gold-tone stainless steel case and bracelet with a softly shimmering mother-of-pearl dial.
Mini Eleanor, blue (TBW1063). A blue-tone dial, a gold and silver-tone case with decorative stones, and a matching bracelet.
Mini Eleanor, red (TBW1061). A red version of the Mini Eleanor.

The Mini Eleanor is the answer if you like the Eleanor's shape but find it too large, or if you want a rectangular watch that stacks with bangles.

Tory Burch Eleanor Watch (Ivory/Multi-Tone) — The Eleanor in tri-tone and black mother-of-pearl, and the Mini Eleanor in ivory mother-of-pearl and blue.

Tory Burch Eleanor Watch (Black Tinted MOP/Two-Tone) — The Eleanor in tri-tone and black mother-of-pearl, and the Mini Eleanor in ivory mother-of-pearl and blue.

The Oval

The Oval is the softest and most feminine of Tory Burch's shapes: a 22 × 28 mm oval case, 7.3 mm thick, on a slim link bracelet with a 10 mm lug width. All the Ovals have two hands, which keeps the dial clean and lets the dial material be the star.

And the dials are the point of the Oval. The ones in our shop:

Green malachite (TBW6038). Gold-tone case and bracelet with a glossy green malachite dial.
Pink mother-of-pearl (TBW6039). Gold and silver-tone case and bracelet.
Blue sunray (TBW6040). A silver stainless steel case set with pavé stones, and a blue dial with a sunray finish.
Mother-of-pearl with pavé (TBW6037). Gold and silver-tone case set with pavé stones, a glossy mother-of-pearl dial and a Swiss quartz movement.
Mother-of-pearl with pavé, gold-tone (TBW6034). Gold-tone case with pavé stones and a Swiss quartz movement.
Ivory, gold-tone (TBW6032). The simplest Oval: glossy ivory dial, gold-tone case and bracelet.
Ivory, two-tone (TBW6033). Glossy ivory dial on a gold and silver-tone case and bracelet.

Why choose the Oval

An oval case has no corners, so it looks soft and graceful, and it sits beautifully alongside bangles and bracelets. It's the most jewellery-like of the three, and with a malachite or mother-of-pearl dial it's genuinely decorative. It's an excellent choice for weddings and Eid, and for anyone who wears a lot of gold jewellery.

The trade-off is readability. With only two hands and a small, decorative dial, it's slower to read than the Eleanor. If you check the time constantly at work, that matters; if your watch is mainly an accessory, it doesn't.

Tory Burch Oval Watch (Light Pink Tinted MOP/Two-Tone) TBW6039 — The Oval in pink mother-of-pearl, blue sunray with pavé, mother-of-pearl with pavé, and ivory.

Tory Burch Oval Watch (Blue/Stones/Silver) — The Oval in pink mother-of-pearl, blue sunray with pavé, mother-of-pearl with pavé, and ivory.

The Kira

The Small Kira is a tiny square watch: an 18 × 18 mm case, just 6.6 mm thick, with a 12 mm lug width. The case is framed with a raised, polished border, and it sits on an H-link bracelet, where each link is shaped like a letter H. It has a glossy ivory dial and three hands.

The watches in our shop:

Small Kira, gold-tone (TBW6022). Polished gold-tone case and H-link bracelet.
Small Kira, two-tone (TBW6027). Polished silver case with a gold and silver-tone H-link bracelet.

Why choose the Kira

The Kira is the most minimal and modern of the three. At 18 mm square it's barely bigger than a large ring stone, which makes it perfect for stacking with bracelets, for slim wrists, and for anyone who wants a watch that feels like jewellery. The square shape is crisp and graphic, and the H-link bracelet gives it a slightly retro feel.

Its size is also its limitation: an 18 mm dial is small to read, especially for anyone who needs reading glasses. It's a watch to glance at, not to study.

Round options: the Reva and the Classic T

If you prefer a round watch, two more Tory Burch designs in our shop are worth knowing.

The Reva (TBW4016)

The Reva takes its name, and its design, from Tory Burch's most famous shoe. The 28 mm round case has an ivory dial with a smooth enamel finish and a large Double T logo, the same medallion that decorates the Reva flat, in rose gold-plated stainless steel. It has three hands, an octagon-shaped crown, a scratch-resistant mineral crystal, a 7.5 mm case and a 16 mm lug width. It's the most obviously branded Tory Burch watch: choose it if you love the logo.

The Classic T (TBW9011)

The Classic T has a 30 × 30 mm round case, 7 mm thick, with a stepped bezel and an ivory dial with a smooth enamel finish, on a silver and rose gold-tone stainless steel bracelet with a butterfly deployant clasp. At 30 mm it's the largest watch in our Tory Burch range, and the easiest to read.

Tory Burch Reva Watch, Two-Tone Gold/Stainless Steel/Ivory, 28 mm — Round alternatives: the Reva, with its Double T dial, and the Classic T.

Tory Burch Classic T Watch, Two-Tone Stainless Steel/Ivory, 30mm — Round alternatives: the Reva, with its Double T dial, and the Classic T.

Understanding the dials

Tory Burch uses several decorative dial materials and finishes. Here's what they are.

Mother-of-pearl

Mother-of-pearl, or nacre, is the iridescent inner layer of some mollusc shells, the same material that forms pearls. Cut into thin slices for watch dials, it shimmers and changes colour as it catches the light. Because it's natural, no two mother-of-pearl dials are exactly alike: each has its own pattern. Tory Burch uses it in ivory, pink and black-tinted versions.

Malachite

Malachite is a green copper mineral with distinctive light and dark green bands. It has been used for jewellery and decoration for thousands of years. Like mother-of-pearl, every malachite dial has a unique pattern. Its deep green looks especially striking with gold, which is why the Oval TBW6038 pairs it with a gold-tone case.

Sunray

A sunray dial has fine lines radiating out from the centre, so light moves across it like rays of sun as you turn your wrist. It's a finish rather than a material, and it gives a plain-coloured dial, like the Oval TBW6040's blue, depth and movement.

Enamel

The Reva and the Classic T have dials with a smooth enamel finish: a glossy, even surface that makes the dial look rich and clean.

Pavé

Pavé (from the French for "paved") means small stones set closely together so the surface looks paved with sparkle. Several Ovals and Mini Eleanors have pavé or decorative stones on the case. Tory Burch describes them as stones; they're decorative, not precious gems.

A short glossary of watch terms

Watch descriptions use a vocabulary of their own. These are the terms you'll see on Tory Burch's specifications, and on most other watches.

Case: the metal body of the watch that holds the movement and dial.
Bezel: the ring around the dial, on top of the case. The Classic T's stepped bezel is a design feature in itself.
Crystal: the transparent cover over the dial. Tory Burch specifies a mineral crystal on the Reva: hardened glass that resists everyday scratches. (Sapphire crystal, used on more expensive watches, is harder still.)
Crown: the small knob on the side, used to set the time. The Reva's is octagon-shaped.
Dial: the face of the watch.
Indexes: the markers for the hours on the dial. "Pavé indexes", which you'll see on some watches, are hour markers set with small stones.
Sub-dial: a small dial within the main dial, like the Eleanor TBW1060's small seconds at six o'clock.
Lugs: the projections where the bracelet or strap attaches to the case. Lug width is the distance between them.
Movement: the mechanism that keeps time. All of these are quartz.
Butterfly clasp: a clasp that folds open in two halves, like butterfly wings, and closes invisibly under the wrist. It's secure, and it lets the bracelet look continuous.
Deployant (or deployment) clasp: a folding clasp that opens to let the bracelet slide over your hand and folds shut. A butterfly clasp is one type.
H-link: a bracelet made of H-shaped links, as on the Kira.

Quartz, and what "Swiss quartz" means

All these watches have quartz movements. A quartz watch runs on a small battery that sends an electric current through a tiny piece of quartz crystal, which vibrates at a precise frequency. The movement counts those vibrations to keep time. Quartz watches are very accurate (far more so than most mechanical watches), need very little maintenance and are slim, which is why they suit small, dressy watches like these.

Some of the watches, including the Eleanor TBW1084 and the Ovals TBW6037 and TBW6034, are listed with a Swiss quartz movement, meaning the movement qualifies as Swiss under Switzerland's watch rules. Those rules, tightened in 2017, require a Swiss movement to be assembled and inspected in Switzerland, with a majority of its manufacturing cost generated there. In practice, a Swiss quartz movement is a mark of quality, though a well-made quartz movement from elsewhere keeps time just as accurately.

Battery life

A quartz watch's battery typically lasts a few years. When the watch stops or the seconds hand starts jumping in irregular steps (a low-battery signal on some quartz watches), have the battery replaced by a qualified watchmaker. A good watchmaker will also check the seals, which keep dust and moisture out, and replace them if needed.

Water resistance: what 3 bar really means

Every Tory Burch watch in our shop is rated 3 bar (also written 3 ATM or 30 metres). That rating describes a laboratory pressure test; it doesn't mean you can take the watch 30 metres underwater, or into water at all.

In everyday terms, a 3 bar watch can cope with:

Splashes, such as rain or a splash while cooking.
Careful hand-washing, keeping the watch away from the running water.

It should not be worn:

In the shower or bath. Hot water and soap degrade the seals.
Swimming.
During wudu, if water will run over the watch. Slip it off, or push it up your arm.
In a steam room or sauna, or near any intense heat.

If your watch gets wet, dry it with a soft cloth straight away. If moisture ever appears under the crystal, take it to a watchmaker promptly.

Choosing the right size for your wrist

Watch size is personal, but proportion helps. Measure your wrist with a soft tape measure (or a strip of paper, then measure the paper) just below the wrist bone.

As a rough guide:

Slim wrists (around 14 to 15 cm): the Small Kira (18 mm), the Mini Eleanor (19 × 28 mm) and the Oval (22 × 28 mm) look delicate and balanced. The Eleanor (25 mm wide) and the Classic T (30 mm) make a bolder statement.
Average wrists (around 15 to 17 cm): every watch here works. The Eleanor and the Reva look especially balanced; the Kira looks very delicate.
Larger wrists (over 17 cm): the Eleanor and the Classic T look in proportion; the Kira and the Mini Eleanor can look very small, which some people love and others don't.

Also think about how you wear it. A watch worn alone can be a little larger; a watch stacked with bangles and bracelets usually looks best smaller, so it doesn't overwhelm the stack.

Bracelet sizing

All these watches come on metal link bracelets. A bracelet that's too long can be shortened by removing links, which a watchmaker can do in a few minutes. Keep the removed links safely, in case you need to lengthen the bracelet later or want to sell or gift the watch. A good fit lets the watch move slightly on your wrist without sliding over your hand.

Gold, silver, two-tone or tri-tone?

Tory Burch's watches come in several metal tones. In each case the watch is stainless steel with a gold, rose gold or silver-coloured finish, not solid precious metal.

Gold-tone (Eleanor TBW1060, Mini Eleanor TBW1082, Oval TBW6038, TBW6032, TBW6034, Small Kira TBW6022) is the classic Tory Burch look and pairs naturally with gold jewellery.
Two-tone, gold and silver (Eleanor TBW1084, Mini Eleanor TBW1063, Oval TBW6039, TBW6037, TBW6033, Small Kira TBW6027) goes with both gold and silver jewellery, which makes it the most flexible choice if you wear both.
Tri-tone (Eleanor TBW1078) adds rose gold to the mix.
Silver (Oval TBW6040) suits silver and white-gold jewellery and cooler colours.
Silver and rose gold-tone (Classic T TBW9011) is soft and modern.

In Pakistan, where many women wear gold jewellery every day, gold-tone or two-tone watches are the easiest to wear with what you already own.

Wearing a Tory Burch watch with Pakistani clothes

With bangles and churiyan, choose a small watch, the Kira, the Mini Eleanor or the Oval, and wear it on the opposite wrist to your bangles, or at the end of the stack. Glass churiyan can scratch a watch's case and crystal, so give it a little space.
With formal and wedding wear, the Oval with a mother-of-pearl or malachite dial, or a pavé version, has the sparkle to match embellished outfits. The Eleanor's clean lines suit formal clothes too.
With long, fitted sleeves, all of these watches are slim (6.6 to 8 mm), so they slip under a cuff easily. With very fitted sleeves, the thinnest, the Kira at 6.6 mm and the Mini Eleanor at 6.7 mm, are most comfortable.
With everyday lawn and office wear, the Eleanor or a gold-tone Oval are classic and readable.
With henna, take your watch off before mehndi is applied and leave it off until the henna has dried and been removed, so that the paste doesn't get into the bracelet links.

Which Tory Burch watch is right for you?

For work

The Eleanor. It's the easiest to read, it looks polished with office clothes, and its three hands include a seconds hand.

For weddings and Eid

The Oval with a mother-of-pearl, malachite or pavé dial. It's the most jewellery-like and festive.

For everyday wear with jewellery

The Small Kira or the Mini Eleanor. Small enough to stack with bracelets and bangles, and comfortable all day.

For logo lovers

The Reva, with its Double T dial.

For readability

The Classic T (30 mm) or the Eleanor. The larger the dial, the easier it is to read.

As a gift

The Oval in gold-tone or two-tone is the safest gift: its size suits most wrists, and it goes with gold jewellery. If you know the person loves a bolder look, choose the Eleanor.

Matching your watch to your bag

Several Tory Burch watches share their names with Tory Burch bags, and pairing them is an easy way to look put-together.

The Eleanor watch with the Eleanor bag. Both have clean, structured lines and a strong Double T. The rectangular watch echoes the bag's architectural shape. Our shop's Eleanor bags include the Eleanor Slim Shoulder Bag and the Small Eleanor Convertible.
The Kira watch with a Kira bag. The Kira bags are known for their chevron and diamond quilting; the Kira watch's square case and H-link bracelet share their graphic, slightly retro feel.
The Reva watch with Reva flats. The same Double T medallion on your wrist and your feet. Wear one or the other prominently, not both, if you want a quieter look.

You don't need to match names, of course. A gold-tone watch goes with any bag with gold-tone hardware, and a two-tone watch bridges gold and silver hardware. Matching your watch's metal to your bag's hardware is the simple rule that makes any combination look intentional.

Tory Burch Eleanor bags in our shopAll Tory Burch bags →

Tory BurchSmall Eleanor Convertible Shoulder Bag (Ruby)PKR 77,600Sourced to order

Tory BurchSmall Eleanor Embellishment Convertible Shoulder BagPKR 77,600Sourced to order

Tory BurchSmall Rectangular Eleanor Shoulder BagPKR 75,660Sourced to order

Tory BurchEleanor Embossed Rectangular Bag (White)PKR 71,780Sourced to order

A dress watch or a smartwatch?

Many people now wear a smartwatch every day, and wonder whether a traditional watch still makes sense. They do different jobs.

A smartwatch tracks your steps, heart rate and sleep, shows notifications and lets you pay with your wrist. But most need charging every day or two, they're usually larger and thicker than a dress watch, and their look is sporty and technical. They don't sit well with formal clothes, bangles or embellished sleeves.

A quartz dress watch like these needs no charging (just a battery every few years), sits slim under a cuff, and is designed as jewellery. It looks right at a wedding, a dinner or an office meeting in a way a smartwatch doesn't.

Many people own both: a smartwatch for the gym and busy weekdays, and a dress watch for work, events and the days they want to look their best. If you're choosing a first "proper" watch to go alongside a smartwatch, a small, versatile design, the Oval in gold-tone or two-tone, or the Mini Eleanor, is the one you'll reach for most.

Building a small watch wardrobe

If you love watches, two or three well-chosen pieces cover almost every occasion.

An everyday watch that's easy to read and goes with your usual jewellery: the Eleanor or the Classic T.
An occasion watch with a decorative dial or pavé: an Oval in malachite or mother-of-pearl.
A stacking watch small enough to wear with bracelets and bangles: the Small Kira or the Mini Eleanor.

Choose them in the same metal tone as your jewellery, or in two-tone, so they work with everything.

Caring for a Tory Burch watch

Keep perfume, hairspray and lotion off it. Put them on first, let them dry, then put on your watch. Chemicals can dull the finish over time and affect the seals.
Wipe it with a soft, dry cloth after wearing, especially in summer, when sweat and dust settle in the bracelet links.
Clean the bracelet occasionally with a soft, dry toothbrush to remove dust from the links. Avoid soaking it, given the 3 bar rating.
Store it separately in a soft pouch or a watch box, so it doesn't scratch or get scratched by other jewellery. Plated finishes in particular can wear if they rub against harder metals.
Avoid knocks. Mother-of-pearl and malachite dials are protected by the crystal, but a hard knock can crack the crystal or damage the dial.
Have the battery changed by a watchmaker, who can check the seals at the same time.
Keep it away from strong magnets and extreme heat, such as a car dashboard in summer.

Before you buy: a quick checklist

Run through these questions before you choose, and you'll avoid the most common disappointments with a new watch.

Have you measured your wrist? A soft tape measure just below the wrist bone takes ten seconds and tells you whether an 18 mm Kira or a 30 mm Classic T will suit you.
Which metal is your everyday jewellery? Match it, or choose two-tone if you wear both gold and silver.
How often will you need to read it quickly? If often, choose three hands and a larger dial (the Eleanor or the Classic T). If it's mainly an accessory, a two-hand Oval or Mini Eleanor is lovely.
Will you wear it with bangles? Choose a small, slim case and wear it at the end of the stack.
Is water part of your day? Every watch here is 3 bar, so it's for dry wear. If you need a watch you can keep on for wudu, washing up or swimming, a dress watch isn't the right tool.
Is it a gift? If you don't know the person's wrist size or jewellery, the Oval in gold-tone or two-tone is the safest choice. Keep any removed bracelet links with the watch.
Can you check the style number? Make sure the TBW number matches the watch on Tory Burch's website.

How to tell a genuine Tory Burch watch

Tory Burch watches are copied, especially the most recognisable designs. These checks help.

Style numbers

Every Tory Burch watch has a style number that begins TBW, such as TBW1060 for the gold-tone Eleanor or TBW6038 for the malachite Oval. Search the number on Tory Burch's website and check that the case size, dial, bracelet and colour match the watch in front of you.

The details

The dial should be crisp and clean, with the Tory Burch name and the Double T logo sharply printed or applied, and evenly aligned.
The case and bracelet should feel solid, with smooth, even finishes and no rough edges.
The clasp should close firmly and securely.
Mother-of-pearl and malachite dials should show natural, irregular patterns; a perfectly repeated pattern suggests a printed imitation.
The movement should keep accurate time. A quartz watch that loses or gains noticeably is suspect.

The price and the seller

A genuine Tory Burch watch has a real cost, from its price at source plus shipping, duty, taxes and a seller's margin. A "new original" offered for far less is very unlikely to be genuine. Buy from a seller who can tell you where the watch came from and show you the actual piece on video. Our guide to outlet, full-price and copies covers the principles.

Every watch we sell is bought from official retailers, checked by hand and video-recorded before it ships.

Tory Burch watches in our shopAll Tory Burch →

Frequently asked questions

Who makes Tory Burch watches?

Tory Burch's watch line was created with the Fossil Group, under a global licence signed in February 2013. The first collection launched in autumn 2014.

What's the difference between the Eleanor and the Mini Eleanor?

Size and hands. The Eleanor is 25 × 34 or 25 × 36 mm with three hands; the Mini Eleanor is 19 × 28 mm with two hands.

Which Tory Burch watch is the smallest?

The Small Kira, at 18 × 18 mm and 6.6 mm thick.

Which Tory Burch watch is easiest to read?

The Classic T, with its 30 mm case, and the Eleanor, with its larger rectangular dial and three hands.

Can I wear a Tory Burch watch in the shower?

No. All the Tory Burch watches in our shop are rated 3 bar, which means they can cope with splashes and rain, but not showering, bathing or swimming.

Is the gold on Tory Burch watches real gold?

No. The watches are stainless steel with gold-tone, rose gold-tone or silver-tone finishes. The Reva's logo is rose gold-plated stainless steel.

Are the stones on Tory Burch watches diamonds?

No. Tory Burch describes them as pavé or decorative stones.

What is a mother-of-pearl dial?

A dial made from a thin slice of nacre, the iridescent inner layer of some shells. Each one is unique.

How often does a Tory Burch watch need a new battery?

Typically every few years. Have it replaced by a watchmaker, who can check the seals at the same time.

Can the bracelet be shortened?

Yes. A watchmaker can remove links to fit your wrist. Keep the spare links.

Do you deliver Tory Burch watches across Pakistan?

Yes, free, to every city in Pakistan.

Sources

Wikipedia, Tory Burch LLC (founding in February 2004, the Reva flat, store numbers)
FashionUnited, Tory Burch signs licensing deal (the Fossil licence, February 2013), and Fashion Week Daily, Tory Burch to debut a watch collection (the 2014 launch)
Tory Burch, Eleanor Watch (the Eleanor's design and Double T clasp)
Federation of the Swiss Watch Industry, Swiss made rules (the requirements for Swiss movements)
Tory Burch's official product specifications (case sizes, thickness, lug widths, dials, movements, closures and water resistance) for each watch in our shop.